Digital Marketing for Medical & Health Practitioners
AHPRA-compliant digital marketing for GPs, dentists, physios, and allied health professionals.
What we believe
Patients book the practice they trust, not the one with the smartest marketing.
AHPRA rules already strip most medical marketing of the tactics agencies rely on. That leaves trust as the only differentiator. A clean website, real photos of the actual practice, real reviews from real patients, and a booking system that actually works. The basics done properly outperform clever campaigns every time.
We Understand Your Challenges
Common challenges for medical & health
What You're Looking For
Outcomes we deliver
Sound familiar? Let's fix it.
Talk to UsThe Numbers
Why digital matters for medical & health
959,838
Registered health practitioners in Australia, 2024-25 (Australian Health Practitioner Regulation Agency)
AHPRA4.3%
Year-on-year growth in registered health practitioners in Australia, 2024-25 (AHPRA Annual Report)
AHPRA69,880
First-time health practitioner registrants in Australia in 2024-25, including 26,700+ internationally qualified practitioners (AHPRA)
AHPRA13,327
Notifications received about Australian health practitioners in 2024-25, up 19% on the prior year (AHPRA)
AHPRA94.9%
Internet penetration in Australia at the start of 2024 - patients researching providers online (Datareportal)
DatareportalSpecialisations
We work with all types of medical & health
General Practice
- New patient acquisition in competitive suburban markets
- HotDoc and HealthEngine listings need optimisation alongside the website
Dental
- Highly competitive local market with aggressive Google Ads competition
- Patient anxiety means website must be welcoming and reassuring
Physiotherapy
- Referral relationships are changing - patients now self-refer and search online
- Specialisation content helps attract the right patient demographic
Allied Health
- Broad category requires clear positioning for specific services
- NDIS provider requirements add complexity to marketing claims
Recommended Services
Services for medical & health
Website Design & Development
Custom websites built to get found and win customers.
Local SEO
Get your business showing up when people search Google for what you do.
Google Business Profile Management
Your Google Business Profile kept up to date and working hard - more calls, more visits, more trust.
Content Marketing
Blog posts, landing pages, and articles that build your Google rankings over time.
Reputation Management
Review generation, monitoring, and response systems that build trust at scale.
Google Ads Management
Targeted Google Ads that show your business to people searching for your services right now.
Tools We Integrate With
We work with the platforms medical & health already use.
Compliance, by state
ShowHideWe follow AHPRA advertising guidelines on every page we publish - so your practice grows visibility without risking compliance breaches.
Compliance, by state
ShowHideWe follow AHPRA advertising guidelines on every page we publish - so your practice grows visibility without risking compliance breaches.
NSW
AHPRA / NSW Health
VIC
AHPRA / VIC Health
QLD
AHPRA / QLD Health
WA
AHPRA / WA Health
SA
AHPRA / SA Health
TAS
AHPRA / TAS Health
NT
AHPRA / NT Health
ACT
AHPRA / ACT Health
The Language
We use your words, not ours
Your copy reads like it was written by someone inside your industry - because we use the terms your customers actually search and your team actually uses.
Questions About Digital Services for Medical & Health Practitioners
Straight from Google Reviews.
Real feedback from real clients. Nothing edited.
“Cameron and the Web Engine team did an excellent job creating a website for our new business. He also set up targeted advertising that genuinely improved our customer base. Highly recommend.”
Chris & Rebecca
Noble Park Laundromat - Noble Park, VIC
“Web Engine are the most professional and knowledgeable team I've come across. They built us a great-looking website and the digital marketing brought in more new customers than ever before. Absolutely recommend them.”
Michael
Phillip Island Electrical - Phillip Island, VIC
“After working with a number of web design companies, I found Web Engine and haven't been disappointed since. The work they produce is highly professional and competitively priced. Would recommend to anyone.”
Peter
Central 4WD Centre - Melbourne, VIC
Pricing
What you would actually pay
Starter
$750
one-off
Google Business Profile
From $200
one-off + optional monthly
Growth
$1,990
one-off
Tell us what you do and what you want more of. We'll build a digital plan around the reality of your business - not a template.