How Much Does a Website Cost in Australia? (2026 Prices)
5 min readRead
Email Marketing
Email Marketing - Australia
Email remains one of the highest-ROI marketing channels for Australian businesses. We set up, write, and manage email campaigns that nurture leads, re-engage past customers, and drive repeat revenue - all running automatically in the background.
What we believe
Your customer list is the only audience you actually own.
Every other channel is rented. Google can change a ranking. Meta can change a feed. Your email list is the one audience that nobody can take away. It is also the cheapest channel by a wide margin. Most small businesses sit on a list of past customers and never email them. That is money on the floor.
The Numbers
The numbers behind email marketing
$36
Revenue generated per dollar invested in email marketing, the highest ROI of any digital channel (Mailchimp Email Marketing Benchmarks)
Mailchimp47.69%
Average email open rate for campaigns sent from Australia, the highest globally (GetResponse Email Marketing Benchmarks 2024)
GetResponse8.30%
Average click-to-open rate for Australian email campaigns, the highest globally (GetResponse 2024)
GetResponse2.82%
Average click-through rate for emails sent from Australia, the highest globally (GetResponse 2024)
GetResponse37.72%
Average global email open rate across all industries in 2024 (industry compilation, multiple platform benchmarks)
Mailchimp25.21M
Internet users in Australia at the start of 2024, the addressable email audience (Datareportal Digital 2024 Australia)
DatareportalWhat's Included
How We Approach Email Marketing
Welcome Sequences
Automated onboarding emails that turn new subscribers into customers.
Broadcast Campaigns
Regular newsletters and promotions sent to your full list.
Segmentation
Target specific customer groups with relevant, personalised content.
Performance Reporting
Monthly reports on opens, clicks, conversions, and list growth.
Our Process
A structured approach to email marketing
01
List Audit
We review your existing contacts and set up a clean, segmented list structure.
02
Automation Build
We configure welcome sequences, follow-up flows, and broadcast templates.
03
Copy & Design
We write and design on-brand emails your subscribers will actually read.
04
Send & Optimise
We send, track, and continuously improve based on open and click data.
Common Questions About Email Marketing
Straight from Google Reviews.
Real feedback from real clients. Nothing edited.
“Cameron and the Web Engine team did an excellent job creating a website for our new business. He also set up targeted advertising that genuinely improved our customer base. Highly recommend.”
Chris & Rebecca
Noble Park Laundromat - Noble Park, VIC
“Web Engine are the most professional and knowledgeable team I've come across. They built us a great-looking website and the digital marketing brought in more new customers than ever before. Absolutely recommend them.”
Michael
Phillip Island Electrical - Phillip Island, VIC
“After working with a number of web design companies, I found Web Engine and haven't been disappointed since. The work they produce is highly professional and competitively priced. Would recommend to anyone.”
Peter
Central 4WD Centre - Melbourne, VIC
Need email marketing that delivers?
Tell us about your business and we'll put together a plan built around your goals.