Google Ads Management
Google Ads Management - Australia
We build and manage Google Ads campaigns that put your business in front of people actively searching for your services. From keyword selection and ad copy to bid strategy and conversion tracking, every campaign is engineered for maximum return on your ad spend.
What we believe
Most Australian Google Ads accounts leak a third of spend to broad match.
Google's defaults are tuned for Google's revenue, not yours. Broad match plus auto-applied recommendations means your budget gets spent on searches that have nothing to do with your business. We turn the defaults off, rebuild the keyword strategy from the search terms report, and only spend on intent that converts.
The Numbers
The numbers behind google ads management
$16.4B
Total Australian internet advertising spend in calendar year 2024 (IAB Australia Internet Advertising Revenue Report, prepared by PwC)
IAB Australia$7.2B
Australian spend on search and directories advertising in 2024, up 10.1% year on year (IAB Australia)
IAB Australia11.1%
Year-on-year growth in Australian internet advertising spend in 2024 (IAB Australia)
IAB Australia88.51%
Google share of the Australian search engine market, April 2026 (StatCounter Global Stats)
StatCounter Global Stats$4.66
Average cost per click across all industries on Google Ads search, 2024 benchmarks (WordStream by LocaliQ)
WordStream3.75%
Average conversion rate across all industries on Google Ads search, 2024 benchmarks (WordStream by LocaliQ)
WordStream$66.69
Average cost per lead across all industries on Google Ads, 2024 benchmarks (WordStream by LocaliQ)
WordStreamWhat's Included
How We Approach Google Ads Management
Keyword Research
Target the search terms that drive qualified leads for your business.
Ad Copywriting
Compelling ads that earn clicks from the right people.
Bid Management
Strategic bidding that maximises your return on ad spend.
Conversion Tracking
Know exactly which ads and keywords drive phone calls, form submissions, and sales.
Our Process
A structured approach to google ads management
Campaign Strategy
We research your market, competitors, and target keywords to build a winning strategy.
Campaign Build
We create ad groups, write compelling ad copy, and set up conversion tracking.
Launch & Monitor
Your campaigns go live. We monitor performance daily and make adjustments.
Optimise & Report
Ongoing optimisation of bids, keywords, and ads with monthly performance reports.
Available Nationwide
Google Ads Management Across Australia
We partner with businesses in every state and territory. Find google ads management services near you.
Queensland
New South Wales
Victoria
Western Australia
South Australia
Northern Territory
+2 more cities
Australian Capital Territory
Common Questions About Google Ads Management
Straight from Google Reviews.
Real feedback from real clients. Nothing edited.
“Cameron and the Web Engine team did an excellent job creating a website for our new business. He also set up targeted advertising that genuinely improved our customer base. Highly recommend.”
Chris & Rebecca
Noble Park Laundromat - Noble Park, VIC
“Web Engine are the most professional and knowledgeable team I've come across. They built us a great-looking website and the digital marketing brought in more new customers than ever before. Absolutely recommend them.”
Michael
Phillip Island Electrical - Phillip Island, VIC
“After working with a number of web design companies, I found Web Engine and haven't been disappointed since. The work they produce is highly professional and competitively priced. Would recommend to anyone.”
Peter
Central 4WD Centre - Melbourne, VIC
Pricing
What you would actually pay
Google Ads Management
From $250/mo + ad spend
monthly
Tell us about your business and we'll put together a plan built around your goals.