Digital Marketing for Hospitality & Food Service
Digital presence for cafes, restaurants, and bars - be the first result when someone is looking for where to eat.
What we believe
Your reviews and your front page are the only marketing that matters.
Hospitality lives or dies on the first impression a hungry person forms on a phone at 6pm. The reviews say yes or no. The website confirms it or contradicts it. Everything else - the Instagram, the Reels, the newsletter - is a rounding error compared to those two surfaces being right.
We Understand Your Challenges
Common challenges for hospitality
What You're Looking For
Outcomes we deliver
Sound familiar? Let's fix it.
Talk to UsThe Numbers
Why digital matters for hospitality
$66.27B
Australian cafes, restaurants and takeaway food services turnover for FY ending June 2025, up 2.5% year-on-year (Australian Bureau of Statistics)
Australian Bureau of Statistics55,700+
Cafes and restaurants in operation in Australia in financial year 2024, up from approximately 41,570 in 2017 (Australian Bureau of Statistics via Statista)
ABS via Statista$5.3B
Monthly Australian cafe, restaurant and takeaway retail revenue in March 2024 (Australian Bureau of Statistics)
Australian Bureau of Statistics75%
Share of consumers who always or regularly read online reviews when choosing where to eat or drink (BrightLocal Local Consumer Review Survey 2024)
BrightLocal71%
Share of consumers who will not consider a business rated below three stars - the unforgiving threshold for hospitality (BrightLocal 2024)
BrightLocal94.9%
Internet penetration in Australia at the start of 2024 - where diners check the menu, reviews, and bookings (Datareportal)
DatareportalSpecialisations
We work with all types of hospitality
Restaurants
- UberEats and DoorDash taking a large commission on delivery orders
- Menu updates need to be quick and easy across website and platforms
Cafes
- Heavily reliant on foot traffic and local search visibility
- Instagram presence is essential for attracting new customers
Bars & Pubs
- Event and entertainment listings need prominent placement in local search
- Age verification requirements affect digital advertising options
Recommended Services
Services for hospitality
Website Design & Development
Custom websites built to get found and win customers.
Google Business Profile Management
Your Google Business Profile kept up to date and working hard - more calls, more visits, more trust.
Social Media Marketing
Strategic content and campaigns across the platforms that matter for your business.
Reputation Management
Review generation, monitoring, and response systems that build trust at scale.
Local SEO
Get your business showing up when people search Google for what you do.
Content Marketing
Blog posts, landing pages, and articles that build your Google rankings over time.
Tools We Integrate With
We work with the platforms hospitality already use.
Compliance, by state
ShowHideLiquor licensing rules vary by state. We make sure any alcohol-related marketing aligns with the rules set by your state liquor regulator.
Compliance, by state
ShowHideLiquor licensing rules vary by state. We make sure any alcohol-related marketing aligns with the rules set by your state liquor regulator.
NSW
Liquor & Gaming NSW
VIC
Victorian Commission for Gambling and Liquor Regulation
QLD
QLD Office of Liquor and Gaming
WA
Department of Local Government, Sport and Cultural Industries WA
SA
Consumer and Business Services SA
TAS
Liquor and Gaming Tasmania
NT
NT Licensing Commission
ACT
ACT Gambling and Racing Commission
The Language
We use your words, not ours
Your copy reads like it was written by someone inside your industry - because we use the terms your customers actually search and your team actually uses.
Questions About Digital Services for Hospitality & Food Service
Straight from Google Reviews.
Real feedback from real clients. Nothing edited.
“Cameron and the Web Engine team did an excellent job creating a website for our new business. He also set up targeted advertising that genuinely improved our customer base. Highly recommend.”
Chris & Rebecca
Noble Park Laundromat - Noble Park, VIC
“Web Engine are the most professional and knowledgeable team I've come across. They built us a great-looking website and the digital marketing brought in more new customers than ever before. Absolutely recommend them.”
Michael
Phillip Island Electrical - Phillip Island, VIC
“After working with a number of web design companies, I found Web Engine and haven't been disappointed since. The work they produce is highly professional and competitively priced. Would recommend to anyone.”
Peter
Central 4WD Centre - Melbourne, VIC
Pricing
What you would actually pay
Starter
$750
one-off
Growth
$1,990
one-off
Social Media Marketing
From $250/mo
monthly
Tell us what you do and what you want more of. We'll build a digital plan around the reality of your business - not a template.