Digital Marketing for Trade & Construction Businesses
Digital marketing for electricians, plumbers, builders, and trades - designed to get your phone ringing with qualified jobs.
What we believe
HiPages is a tax. Stop paying it as the only source of leads.
Lead-generation platforms work for tradies who have nothing else. They become a problem for tradies who never build anything else. Every job sold through a platform is one your business does not own the customer for. We help tradies build the direct-booking, direct-search, direct-referral infrastructure that makes platforms optional rather than essential.
We Understand Your Challenges
Common challenges for tradies
What You're Looking For
Outcomes we deliver
Sound familiar? Let's fix it.
Talk to UsThe Numbers
Why digital matters for tradies
63,682
Licensed and registered building and plumbing practitioners in Victoria as of March 2024 (Victorian Building Authority)
Victorian Building Authority2.1%
Year-on-year growth in Victorian plumbing licences and registrations issued, March 2023 to March 2024 (Victorian Building Authority)
Victorian Building Authority2.73M
Total actively operating Australian small businesses as of June 2025, the pool from which tradies compete for work (ASBFEO)
ASBFEO$16.4B
Total Australian internet advertising spend in 2024 - context for what tradies compete against when paying for leads (IAB Australia)
IAB Australia94.9%
Internet penetration in Australia, start of 2024 - the share of customers a tradie reaches through digital presence (Datareportal)
DatareportalSpecialisations
We work with all types of tradies
Electricians
- Emergency callout searches dominate - need to rank for "emergency electrician near me"
- HiPages and Airtasker taking a cut of every lead
Plumbers
- Emergency plumbing searches are highest-intent, highest-CPC keywords
- Need to differentiate from cowboy operators in the market
Builders
- Long sales cycles mean website needs to build trust over multiple visits
- Portfolio and project galleries are essential but often poorly executed
HVAC
- Seasonal demand requires year-round visibility to capture maintenance contracts
- Emergency air conditioning searches spike in summer - need to capture that intent
Landscapers
- Visual portfolio is critical - before/after galleries drive conversions
- Seasonal services require different marketing approaches throughout the year
Recommended Services
Services for tradies
Website Design & Development
Custom websites built to get found and win customers.
Local SEO
Get your business showing up when people search Google for what you do.
Google Ads Management
Targeted Google Ads that show your business to people searching for your services right now.
Google Business Profile Management
Your Google Business Profile kept up to date and working hard - more calls, more visits, more trust.
Reputation Management
Review generation, monitoring, and response systems that build trust at scale.
AI & Automation
AI chatbots, automated lead capture, and workflow automation - your business running while you sleep.
Tools We Integrate With
We work with the platforms tradies already use.
Compliance, by state
ShowHideWe work within the licensing rules that apply in your state - so your marketing claims always align with what you are legally able to advertise.
Compliance, by state
ShowHideWe work within the licensing rules that apply in your state - so your marketing claims always align with what you are legally able to advertise.
NSW
NSW Fair Trading
VIC
Victorian Building Authority
QLD
QBCC
WA
Building Commission WA
SA
Consumer and Business Services SA
TAS
Consumer Building and Occupational Services TAS
NT
NT Building Practitioners Board
ACT
ACT Planning and Land Authority
The Language
We use your words, not ours
Your copy reads like it was written by someone inside your industry - because we use the terms your customers actually search and your team actually uses.
Questions About Digital Services for Trade & Construction Businesses
Further reading for tradies
Website Design
The Website Design Checklist for Tradies
Everything your trade business website needs - from click-to-call buttons to service area pages. A practical checklist built from experience.
Read the playbookWebsite Design
Why Your Tradie Website Is Not Getting Calls (and How to Fix It)
Five specific problems that show up on most tradie sites. Each one is fixable, and fixing them will get your phone ringing.
Read the playbookStraight from Google Reviews.
Real feedback from real clients. Nothing edited.
“Cameron and the Web Engine team did an excellent job creating a website for our new business. He also set up targeted advertising that genuinely improved our customer base. Highly recommend.”
Chris & Rebecca
Noble Park Laundromat - Noble Park, VIC
“Web Engine are the most professional and knowledgeable team I've come across. They built us a great-looking website and the digital marketing brought in more new customers than ever before. Absolutely recommend them.”
Michael
Phillip Island Electrical - Phillip Island, VIC
“After working with a number of web design companies, I found Web Engine and haven't been disappointed since. The work they produce is highly professional and competitively priced. Would recommend to anyone.”
Peter
Central 4WD Centre - Melbourne, VIC
Pricing
What you would actually pay
Starter
$750
one-off
Google Business Profile
From $200
one-off + optional monthly
Google Ads Management
From $250/mo + ad spend
monthly
Tell us what you do and what you want more of. We'll build a digital plan around the reality of your business - not a template.