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Local SEO

Local SEO - Australia

We build local SEO strategies that put your business in front of people actively searching for your services. From keyword research and on-page optimisation to local citations and content, every action is designed to improve your visibility in Google Search and Google Maps.

What we believe

Show up in the map pack or do not show up.

Almost half of Google searches in Australia have local intent. The top three results in the map pack capture most of the clicks. Everything below that is mathematically a rounding error. Local SEO is not about ranking somewhere on page one. It is about earning one of three spots that actually generates phone calls.

The Numbers

The numbers behind local seo

94.9%

Internet penetration in Australia at the start of 2024 (Datareportal Digital 2024 Australia)

Datareportal

33.59M

Active mobile connections in Australia, equivalent to 126.4% of the population (GSMA Intelligence, via Datareportal 2024)

GSMA Intelligence via Datareportal

88.51%

Google share of the Australian search engine market, April 2026 (StatCounter Global Stats)

StatCounter Global Stats

68.7%

Share of all Google search clicks captured by the top three organic results (First Page Sage CTR study)

First Page Sage

39.8%

Average click-through rate for the number-one organic Google result (First Page Sage 2025 study)

First Page Sage

75%

Share of consumers who always or regularly read online reviews before choosing a local business (BrightLocal Local Consumer Review Survey 2024, US sample of 1,141)

BrightLocal

71%

Share of consumers who will not consider a business rated below three stars (BrightLocal Local Consumer Review Survey 2024)

BrightLocal

88%

Consumers who would use a business that responds to all of its reviews, versus 47% for one that responds to none (BrightLocal 2024)

BrightLocal

What's Included

How We Approach Local SEO

Keyword Research

Identify the terms your customers use to find businesses like yours.

On-Page Optimisation

Title tags, meta descriptions, headings, and content optimised for target keywords.

Technical SEO

Site speed, mobile usability, schema markup, and crawlability.

Local Citations

Consistent business listings across directories that boost local rankings.

Content Strategy

Blog posts and landing pages that target valuable search terms.

Monthly Reporting

Clear reports showing rankings, traffic, and progress.

Our Process

A structured approach to local seo

01

SEO Audit

We assess your current search visibility, technical health, and competitive landscape.

02

Keyword Strategy

We identify the search terms your customers use and build a targeting plan.

03

On-Page & Technical SEO

We optimise your website structure, content, and technical foundations.

04

Ongoing Optimisation

Monthly content, citation building, and performance reporting.

Common Questions About Local SEO

Straight from Google Reviews.

Real feedback from real clients. Nothing edited.

See all reviews
Cameron and the Web Engine team did an excellent job creating a website for our new business. He also set up targeted advertising that genuinely improved our customer base. Highly recommend.

Chris & Rebecca

Noble Park Laundromat - Noble Park, VIC

Web Engine are the most professional and knowledgeable team I've come across. They built us a great-looking website and the digital marketing brought in more new customers than ever before. Absolutely recommend them.

Michael

Phillip Island Electrical - Phillip Island, VIC

After working with a number of web design companies, I found Web Engine and haven't been disappointed since. The work they produce is highly professional and competitively priced. Would recommend to anyone.

Peter

Central 4WD Centre - Melbourne, VIC

Pricing

What you would actually pay

Google Business Profile

From $200

one-off + optional monthly

SEO & Content Marketing

From $200/mo

monthly

See full pricing
Need local seo that delivers?

Tell us about your business and we'll put together a plan built around your goals.

Call UsGet a Quote