Local SEO
Local SEO - Australia
We build local SEO strategies that put your business in front of people actively searching for your services. From keyword research and on-page optimisation to local citations and content, every action is designed to improve your visibility in Google Search and Google Maps.

What we believe
Show up in the map pack or do not show up.
Almost half of Google searches in Australia have local intent. The top three results in the map pack capture most of the clicks. Everything below that is mathematically a rounding error. Local SEO is not about ranking somewhere on page one. It is about earning one of three spots that actually generates phone calls.
The Numbers
The numbers behind local seo
94.9%
Internet penetration in Australia at the start of 2024 (Datareportal Digital 2024 Australia)
Datareportal33.59M
Active mobile connections in Australia, equivalent to 126.4% of the population (GSMA Intelligence, via Datareportal 2024)
GSMA Intelligence via Datareportal88.51%
Google share of the Australian search engine market, April 2026 (StatCounter Global Stats)
StatCounter Global Stats68.7%
Share of all Google search clicks captured by the top three organic results (First Page Sage CTR study)
First Page Sage39.8%
Average click-through rate for the number-one organic Google result (First Page Sage 2025 study)
First Page Sage75%
Share of consumers who always or regularly read online reviews before choosing a local business (BrightLocal Local Consumer Review Survey 2024, US sample of 1,141)
BrightLocal71%
Share of consumers who will not consider a business rated below three stars (BrightLocal Local Consumer Review Survey 2024)
BrightLocal88%
Consumers who would use a business that responds to all of its reviews, versus 47% for one that responds to none (BrightLocal 2024)
BrightLocalWhat's Included
How We Approach Local SEO
Keyword Research
Identify the terms your customers use to find businesses like yours.
On-Page Optimisation
Title tags, meta descriptions, headings, and content optimised for target keywords.
Technical SEO
Site speed, mobile usability, schema markup, and crawlability.
Local Citations
Consistent business listings across directories that boost local rankings.
Content Strategy
Blog posts and landing pages that target valuable search terms.
Monthly Reporting
Clear reports showing rankings, traffic, and progress.
Our Process
A structured approach to local seo
SEO Audit
We assess your current search visibility, technical health, and competitive landscape.
Keyword Strategy
We identify the search terms your customers use and build a targeting plan.
On-Page & Technical SEO
We optimise your website structure, content, and technical foundations.
Ongoing Optimisation
Monthly content, citation building, and performance reporting.
Available Nationwide
Local SEO Across Australia
We partner with businesses in every state and territory. Find local seo services near you.
Queensland
New South Wales
Victoria
Western Australia
South Australia
Northern Territory
+2 more cities
Australian Capital Territory
Common Questions About Local SEO
Straight from Google Reviews.
Real feedback from real clients. Nothing edited.
“Cameron and the Web Engine team did an excellent job creating a website for our new business. He also set up targeted advertising that genuinely improved our customer base. Highly recommend.”
Chris & Rebecca
Noble Park Laundromat - Noble Park, VIC
“Web Engine are the most professional and knowledgeable team I've come across. They built us a great-looking website and the digital marketing brought in more new customers than ever before. Absolutely recommend them.”
Michael
Phillip Island Electrical - Phillip Island, VIC
“After working with a number of web design companies, I found Web Engine and haven't been disappointed since. The work they produce is highly professional and competitively priced. Would recommend to anyone.”
Peter
Central 4WD Centre - Melbourne, VIC
Pricing
What you would actually pay
Google Business Profile
From $200
one-off + optional monthly
SEO & Content Marketing
From $200/mo
monthly
Tell us about your business and we'll put together a plan built around your goals.


