Digital Marketing for General Practice
We build the digital infrastructure that helps general practice get found, get hired, and grow. From websites that convert to SEO that ranks - engineered specifically for how general practice operate.
What we believe
Patients book the practice they trust, not the one with the smartest marketing.
AHPRA rules already strip most medical marketing of the tactics agencies rely on. That leaves trust as the only differentiator. A clean website, real photos of the actual practice, real reviews from real patients, and a booking system that actually works. The basics done properly outperform clever campaigns every time.
The Numbers
Why digital matters for general practice
959,838
Registered health practitioners in Australia, 2024-25 (Australian Health Practitioner Regulation Agency)
AHPRA4.3%
Year-on-year growth in registered health practitioners in Australia, 2024-25 (AHPRA Annual Report)
AHPRA69,880
First-time health practitioner registrants in Australia in 2024-25, including 26,700+ internationally qualified practitioners (AHPRA)
AHPRA13,327
Notifications received about Australian health practitioners in 2024-25, up 19% on the prior year (AHPRA)
AHPRA94.9%
Internet penetration in Australia at the start of 2024 - patients researching providers online (Datareportal)
DatareportalWe Understand General Practice
Challenges specific to general practice
- •New patient acquisition in competitive suburban markets
- •HotDoc and HealthEngine listings need optimisation alongside the website
- •After-hours and telehealth services need prominent digital presence
- •Website is outdated and does not reflect the quality of care provided
- •AHPRA advertising restrictions create uncertainty about what can be said
- •New patient acquisition relies too heavily on referrals
- •Online booking is not integrated with the practice management system
What we deliver for general practice
- A compliant, professional website that attracts new patients
- Strong local SEO presence so the practice appears in "near me" searches
- Integrated online booking that reduces reception workload
- Patient education content that builds trust and supports SEO
Recommended Services
Services for General Practice
Website Design & Development
Custom websites built to get found and win customers.
Local SEO
Get your business showing up when people search Google for what you do.
Google Business Profile Management
Your Google Business Profile kept up to date and working hard - more calls, more visits, more trust.
Content Marketing
Blog posts, landing pages, and articles that build your Google rankings over time.
Reputation Management
Review generation, monitoring, and response systems that build trust at scale.
Google Ads Management
Targeted Google Ads that show your business to people searching for your services right now.
Tools General Practice Use
We integrate with the platforms you already know.
Other Medical & Health Practitioners
Questions About Digital Services for General Practice
Straight from Google Reviews.
Real feedback from real clients. Nothing edited.
“Cameron and the Web Engine team did an excellent job creating a website for our new business. He also set up targeted advertising that genuinely improved our customer base. Highly recommend.”
Chris & Rebecca
Noble Park Laundromat - Noble Park, VIC
“Web Engine are the most professional and knowledgeable team I've come across. They built us a great-looking website and the digital marketing brought in more new customers than ever before. Absolutely recommend them.”
Michael
Phillip Island Electrical - Phillip Island, VIC
“After working with a number of web design companies, I found Web Engine and haven't been disappointed since. The work they produce is highly professional and competitively priced. Would recommend to anyone.”
Peter
Central 4WD Centre - Melbourne, VIC
Pricing
What you would actually pay
Starter
$750
one-off
Google Business Profile
From $200
one-off + optional monthly
Growth
$1,990
one-off
Tell us about your business and we'll build a digital strategy designed specifically for general practice.