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Video Marketing
Video Marketing - Australia
Video is the most consumed content format across every platform your customers use. We produce and promote short-form social video and YouTube campaigns that build awareness, demonstrate your expertise, and drive traffic to your website.
The Numbers
The numbers behind video marketing
20.80M
YouTube users in Australia at the start of 2024, 78.3% of the population (Google via Datareportal Digital 2024 Australia)
Google via Datareportal57%
Share of Australians who watch YouTube in any given week, the leading online video service in Australia (ACMA communications and media research)
ACMA63%
Share of YouTube views and traffic coming from mobile devices, the dominant viewing context (industry research)
Red Search$4.5B
Australian online video advertising spend in 2024, up 19.6% year-on-year (IAB Australia Internet Advertising Revenue Report)
IAB Australia9.73M
Australian adults 18+ on TikTok at the start of 2024, the fastest-growing short-form video audience (ByteDance via Datareportal)
ByteDance via Datareportal104%
Year-on-year increase in B2B marketers naming short-form video their most valuable channel, 2025 versus 2024 (Content Marketing Institute)
Content Marketing InstituteWhat's Included
How We Approach Video Marketing
Short-Form Video
Reels, YouTube Shorts, and TikTok-style content built for maximum reach.
YouTube Campaigns
Pre-roll and in-feed YouTube ads targeting your ideal audience.
Video SEO
Optimised titles, descriptions, and thumbnails that help people find your videos.
Monthly Reporting
Clear metrics on views, engagement, and traffic driven to your site.
Our Process
A structured approach to video marketing
01
Strategy
We define your video goals, audience, and the platforms that will deliver the best return.
02
Production
We create or direct short-form video content built for each platform.
03
Distribution
We publish and promote your videos on YouTube, Instagram Reels, and Facebook.
04
Optimise & Report
We track views, watch time, and leads - then refine based on what performs.
Common Questions About Video Marketing
Straight from Google Reviews.
Real feedback from real clients. Nothing edited.
“Cameron and the Web Engine team did an excellent job creating a website for our new business. He also set up targeted advertising that genuinely improved our customer base. Highly recommend.”
Chris & Rebecca
Noble Park Laundromat - Noble Park, VIC
“Web Engine are the most professional and knowledgeable team I've come across. They built us a great-looking website and the digital marketing brought in more new customers than ever before. Absolutely recommend them.”
Michael
Phillip Island Electrical - Phillip Island, VIC
“After working with a number of web design companies, I found Web Engine and haven't been disappointed since. The work they produce is highly professional and competitively priced. Would recommend to anyone.”
Peter
Central 4WD Centre - Melbourne, VIC
Need video marketing that delivers?
Tell us about your business and we'll put together a plan built around your goals.